Content marketing is an evolution of traditional marketing. It shifts the focus from product centric messaging to pull marketing techniques with benefit-led content, easing customer challenges. It answers the increasingly hard challenge of getting the attention of our customers by engaging prospects with content that answers their pain points. Content is the heart of
Pay Per Click and AdWords in particular can be a fantastic source of traffic, targeted visitors and of course enquiries and sales, but getting it spot on in terms of performance is not an easy job, as there are so many things you need to get right, and of course, so many things that
Since Google Penguin’s release, the importance of links has never been higher. Authority is a commodity that sites seemingly trade amongst each other in order to rank higher on the SERP, and to gain that coveted link juice. But sites often forget the importance of linking internally within their sites in order to dilute
If you run any kind of ecommerce business, you know how important marketing is. Marketing is an engine that drives your sales. But marketing is also an art own and can be very overwhelming at times. Luckily, there is a way to help streamline all marketing tasks, improve lead management, and impact your overall
