Chris Bishop
Chris Bishop – Founder & Managing Director of 7thingsmedia
Chris began his career in online media in 1999 as publisher and owner of an online sports network which focussed predominantly on affiliate and search marketing. Chris later graduated from the University of Central Lancashire as one of the first four students in the UK to achieve a BA (Hons) e-business degree.
In 2003 Chris joined Johnson & Johnson as e-Business & Marketing Assistant, where he was responsible for developing online marketing techniques for the brand. This included maximising online brand visibility through the launch and management of a plethora of B2B & B2C websites and further developing permission email marketing and search engine marketing strategy.
In 2005 Chris joined TradeDoubler as part of an account management team which specialised in managing profitable relationships between clients and the affiliate publisher base. Chris was responsible for securing and managing affiliate campaigns across a variety of vertical markets for brands such as Apple Store, Royal Bank of Scotland, John Lewis and Littlewoods.
At the start of 2006 Chris joined multi-channel luxury chocolate retailer, Hotel Chocolat as Online Marketing Manager. Chris was personally instrumental in growing the Hotel Chocolat Internet business by setting and implementing a successful online marketing strategy to exceed the businesses online goals. This was achieved through a combination of increased online acquisition, primarily as a result of high ROI PPC activity, search marketing and affiliate sales – the later grew by 400% in his first full year.
In April 2008 Chris joined premium department store, House of Fraser as Online Acquisition Manager and was responsible for maximising strategic value through the implementation and management of direct response online marketing for the House of Fraser website. The primary focus of the role is to build the online marketing strategy, with a keen steer towards affiliate marketing, PPC & SEO.
Using this wealth of digital experience Chris has set up 7thingsmedia, an outsourced affiliate marketing and paid search agency, to assist clients in the various aspects of eCommerce trading.
Awards
Chris has a wealth of experience in the new media industry, which has been further cemented by a plethora of accolades acknowledging his contribution to Affiliate Marketing. These include the prestigious Commission Junction European Marketing Show award for “Outstanding Personal Contribution to Affiliate Marketing” for his work at Hotel Chocolat and the 2008 A4Uawards “Best Use Of Affiliate Marketing As Part Of An Integrated Campaign”. He has also been shortlisted on two occasions for “Affiliate Manager of the Year”.
Speaker Events
Chris regularly speaks and presents at a variety of industry events including Ad Tech, Internet Retailing, Internet World, Affiliates4U Expo & CJU Europe for speaker requests please follow this link.
Econsultancy - Chris undertakes all the Econsultancy affiliate marketing training courses and is also a guest blogger at Econsultancy, click here to view Chris Bishop’s Econsultancy posts
LinkedIn - Connect with Chris Bishop using his LinkedIn profile – http://www.linkedin.com/in/chrisbishop
