7thingsmedia

In today’s world all brands and advertisers live and die in the “Google Economy” whether you are a pure play etailer or an offline service provider you need a presence in the search engines.  Based on your objectives 7thingsmedia can deliver both tactical short term volume whilst also long term high value services to drive incremental visitors and sales to your website.

Paid Search (PPC)
Pay per click marketing is the most direct form of marketing online.  You set your keywords, write your ad copy and wait for the sales… right? NO… Paid search is a science – you need to accurately set the exact keywords to drive targeted traffic to your site based on a mixture of variables.  The ad copy needs to highly specific to the product or service you are sell and naturally you need to drive the user directly to the relevant page.

7thingsmedia can work with you to improve or expand upon your coverage within the search engines based either on a cost per click metric (CPC) or on a cost per acquisition basis (CPA). 

Cost per Click
Are you looking to drive immediate volume to your site which can not be purely valued on sales? Do you want to support a large PR campaign in Google? Or do you simply want to control a fixed marketing budget for your paid search – we can drive targeted traffic and sales to you site via CPC paid search, we would be paid for clicks rather than sales.
- High Volume approach to Online Marketing
- Support offline marketing in the search engines
- Control fixed marketing budgets to drive sales to your website under a fixed ROI 
- Short term tactic, fantastic for a quick turnaround campaign

Cost per Acquisition
We would run the paid search campaign under our affiliate marketing team.  Working to a fixed ROI target based upon your affiliate commission can solely market you in the search engines or complement your current paid search (either in house of with a search marketing agency)
- All the adverts are paid for my 7thingsmedia
- You on pay a comission when a customer converts (low risk approach to online marketing)
- A great option for advertisers whom have had their fingers burnt with poor Paid Search Agencies

Natural Search (SEO Optimisation)
Appearing in natural search in the purist from of marketing – with efficient investment you can build organic and natural traffic to your website.  Your rankings in the search engines is based upon a mixture of how well your website as been built to be read by the engines and how must PR you have built up in the engines.  

The future of SEO is PR and the future of PR is SEO.

Working with 7thingsmedia you can ensure the engines can correctly view all the relevant areas of your website to trade and build an online presence to drive external links to your website to improve your search engine placements.  We work closely with our clients to create custom search marketing campaigns, where return on investment is always the focus.

What next…
If you are disappointed with your current search engine marketing results or want to actively market directly to your customer base - Feel free to get in touch with us to discuss further.