In the past we have welcomed speakers from Fusepump and Sociomantic among others. For these events we also draw on the wealth of expertise within the agency, for example taking the agency through recent SEO innovations post-Panda update, check out some pictures from our Facebook page.

The most recent Lunch and Learn was led by our Finance Director, Andrew Craig. The session covered off both personal and business finance and included discussions on making the wisest investment decisions.

Going through profit and loss accounting, global financial decisions and dealing with exchange rates. There was truly something for everyone to take away from the session.

In keeping with the theme, the catering was all done on a strict budget and the team all enjoyed a ‘Build-a-sandwich Bar’ !

In the coming months we will be hosting more events at our London HQ including drinks on our central Farringdon roof garden, so keep an eye on the blog and the 7thingsmedia twitter.

Thanks,

Rhi

Bringing together over 700 senior agency, media and advertiser executives Mobile Media Upfront will contribute to the conversation surrounding how the incorporation of mobile platforms will both disrupt and reshape marketing as well as brand media plans.

Hosted by Paran Johar (CEO & Founder of the Mobile Media Summit), this day long event boasts Keynote speeches from fellow industry thought leaders such as Lisa Baird (Chief Marketing Officer, United States Olympic Committee), Bonin Bough (Vice President of Global Media & Consumer Engagement, Mondelez), and Babs Rangaiah (Vice President of Global Innovation & Ventures, Unilever).

We are delighted to be a part of this event, and representing 7thingsmedia at the event will be Justin Crespo – @NYCrespo and Melissa Serje – @mserje

Get in touch on twitter if you are going to be attending,  cannot wait to see all of you there!

Thanks,

Justin

Having retained the Best Agency title for the third consecutive year along with picking up the ‘Best use of consumer targeting’ gong at the recent Performance Marketing Awards it’s been a great chapter in the life of 7thingsmedia, and things are still on the up!

The shortlist is now out for the European Search Awards, and at 7thingsmedia we are thrilled to have been shortlisted for our Paid Search work with Boux Avenue.

We have been shortlisted in the ‘Best use of PPC’ category, for a campaign ‘7thingsmedia for Boux Avenue -Driving triple digit growth through budget blasts’.

Boux Avenue is known for traditional service, luxury appeal and outstanding quality, and the brand is aimed at fashion conscious women of all ages looking for high quality lingerie at affordable prices. With this in mind, 7thingsmedia crafted a campaign to amplify the brand online; raising brand awareness across a wide consumer base while also capitalising on key trading periods.

The shortlist for the awards this year is exceptional and we would like to congratulate everyone that has made the cut.

The ceremony will be held in sunny Barcelona at the prestigious  Hotel Arts in Barcelona on the evening of Thursday 20 June 2013, good luck to all those shortlisted!

If you would like to know any more detail about our PPC, SEO or any of our other digital marketing services please get in touch with Chris Sumner.

Thanks,

Rhi

“Industry leaders network together in the outdoor terrace at the Scandinavian House”

On Wednesday, May 15th 7thingsmedia was thrilled to be a part of “Fashion 2.0: Retail & Big Data” which tackled some of the issues surrounding the online and offline retail space. The event was led by a panel which included Amy Jain (Co-founder, @Baublebar), Elyse Estrada (Manager of Client Services, @Foursquare), Florent Peyre (Co-Founder & COO, @Placemeter), Jason Schiffman (Founder, @PerchInteractive), and Elizabeth Holmes (Reporter, @WallStreetJournal).

Starting with privacy and the customer experience, the panelists discussed the boundaries of a company’s knowledge of their consumer’s shopping habits both on- and offline. Discussing the increasing frequency of use of technology by the younger generations, which directly correlates with an increase in shared available data, the idea of transparency in the collection of that data was pivotal.

When it comes to privacy, it is important to be transparent with the data retailers obtain from customers. Amy Jain (Baublebar) summarized the general sentiment when she said, “For us, it’s about being upfront about when, why and how were gathering data and using it to help her shop.”

The next focal point of the conversation was the future of retail space. With technology being at the forefront, will brick and mortar stores become secondary to their online counterparts? Furthermore, will the success of online retail surpass that of traditional retail?

While the panelists reinforced the importance of maintaining the art of merchandising, they also understood that that fashion is beginning the push towards the digital realm. Customers want both the experience of being able to purchase with the ease of a button as well as physically feeling and falling in love with an item in store.

Elyse Estrada (Foursquare) along with Elizabeth Holmes (WSJ) emphasized how the consumer experience in store can and should be enhanced through the digital experience.

“Justin Crespo and Melissa Serje, members of US team, with Ted Nadeau, President and COO of Style Coalition”

In terms of competition between online and offline brands, all the panelists agreed that online retailers have an advantage when opening a physical store as they already have data of their likes, dislikes, preferences, on their consumers.

The conversation was both engaging and enlightening. We had an amazing time, and can’t wait to be a part of the next event!

Thanks,

Justin & Melissa

Here at 7thingsmedia we are absolutely delighted to announce that we are now leading the Shopbop UK affiliate programme.

Contact details are below and also details of how to join the programme.

Shopbop is a daily destination for the fashion you love and the style you have yet to discover. Since its launch in 2000 as a modestly sized online boutique specializing in hard-to-find denim lines, Shopbop has grown to become one of the leading fashion retailers in the world. Curated with a chic, modern woman in mind, Shopbop offers a comprehensive collection of designer apparel and accessories to suit every style and occasion.

A champion of new design talent and a pioneer in the magazine-meets-boutique approach to online shopping, Shopbop showcases its fashion-forward point of view in editorial lookbook features and receives frequent mention in Vogue, Harper’s Bazaar, and Elle. Shopbop’s Exclusives section features limited-edition pieces from top designers available only at Shopbop.

Benefits of the programme for affiliates:

- Up to 7% commission on Commission Junction*
- Up to 15% commission on Fashion Traffic*
- 30 day cookie
- Choice of generic and campaign banners
- Dynamic content links
- Weekly newsletter -  feeding you all the latest news, offers and bestsellers
- Programme is proudly managed by 7thingsmedia

* does not include Shipping

Please feel free to promote any of the following customer benefits:

- Over 600 brands
- Free express shipping to UK (and it arrives in 3-5 days!)
- A flat rate fee for returns
- British Pounds for reference on sites
- 24 hour, world wide customer service
- Editorial and lookbooks
- Product Videos
- Shopbop are a division of amazon.com, leveraging the best in shipping and logistics to bring you the newest in fashion in the fastest and easiest way possible

Best Sellers:
To get you started, here are Shopbop’s bestselling products. Log in to Fashion Traffic and/or Commission Junction to create your deep links.

Womenswear

BB Dakota Bayberry Cascade Print Maxi Dress

Splendid Congo Flat Sandals

3.1 Phillip Lim Two Tone Mini Pashli Satchel

Michael Kors Lexington Triology Watch

Rag & Bone Lory Jacket

Sign up:

To join the Shopbop affiliate programme on Fashion Traffic then please click here to sign up to Fashion Traffic.

To join the Shopbop affiliate programme on Commission Junction then please click here to sign up.

Contact:
To sign up to the programme and for all other inquiries please email Robyn at robyn.blake@7thingsmedia.com or Natalie at natalie.job@7thingmedia.com or call on 020 7017 3190.

We look forward to working with you,

All the best,

Robyn and Natalie

The event was hosted by British stand-up comedian Josh Widdicombe, and guests were also treated to a champagne reception and tasty three course dinner. The evening also saw entertainment from DJ Jukebox and a live band and some shapes were definitely thrown on the dancefloor later on…

But of course it isn’t all about being wined and dined, the aim of the evening is to honour the finest work within the growing industry, which was valued by PricewaterhouseCoopers at over £9 billion in 2012.

With a grand total of 31 awards, it was great to see networks, agencies, advertisers and publishers within the performance industry receive recognition for the outstanding and innovative work conducted globally. The judging panel consisted of 23 leaders and innovators within the field, and the feedback was the standard of entries this year was its highest yet!

For 7thingsmedia it was a particularly successful evening, having successfully defended our title of ‘Best Agency‘ for a third year in a row. Winning the award came as an honour, beating competition from the likes of  Arena Media, LBi, MEC, Mindshare and Starcom MediaVest. This accolade has truly cemented 7thingsmedia’s position within the global digital media power agencies.

Judges commended the agency for ‘attention to detail, strong results and a visionary ethos for clients’ and also noted that we are ‘a team who really “get” performance marketing’.

7thingsmedia reported a 170% revenue growth in 2012 and continues to expand its staff across affiliates, display, lead generation, mobile, PPC, SEO and social media within the London & New York offices.

As a true supporter of the industry 7thingsmedia were proud to be a sponsor of the ‘Best in Retail : Publisher’ Category, for who we would like to congratulate Vouchercodes.co.uk for picking up the title.

Chris Bishop, Founder & CEO of 7thingsmedia commented: “To be awarded this prestigious and highly sought after title for the first time was an incredible achievement, but to continue to retain this award for the third year running is testament to the desire and passion within the company.  Being only four and winning this award for the last three years is a clear message to the industry about our approach and ability.”

7thingsmedia were also awarded the ‘Best Consumer Targeting Campaign’ for work with Liberty London and shortlisted for six further awards including ‘Best in Retail’ and ‘Best use of Performance Marketing as Part of a Multi-Channel Campaign’.

Check out the book of the night to see all the winners alongside comments on the campaigns and head over to the 7thingsmedia Facebook page to see some of the snaps the 7thingsmedia team took on the evening.

We would like to extend our thanks to PerformanceIN for hosting such a wonderful event, and our congratulations to everyone shortlisted and particularly those who picked up an award!

We are looking forward to 2013 already,

Thanks,

Rhi

Upon entering the lush 5th Avenue store, bloggers were directed to the second floor where they were treated to scones, lemon tarts, mini sandwiches, and tea. They were each able to have a personal tour of Ted’s store which is designed to represent a typical New York townhouse with each floor transitioning into a different room.

While browsing the new collection, bloggers were able to tweet @Ted_BakerUSA using hashtag #Ted5thAve and instagram @Ted_Baker. In addition, bloggers were presented with a 25% off discount for the night.

Many bloggers were seen enjoying themselves and in particular blogger Fashion Finds By Rachel who commented “Thank you so much for putting on such a fabulous event! I loved the pieces at Ted Baker and thought everyone was so nice.”

We would like to thank the Ted Baker US team and all the amazing bloggers who attended.

Thanks,

Melissa

The team representing the agency, Chris Sumner, Robyn Blake and Fiona Gandy arrived bright and early to set up for what promised to be a busy day!

Managing Director of Linkshare Mark Haviland kicked off proceedings with a welcoming speech which was followed by a packed agenda of talks and presentations. One of the highlights for the team was the insightful keynote from Ashley Freiden CEO Econsultancy, who discussed future digital strategies and highlighted the importance of quality content.

It was non-stop all day with the 7thingsmedia team hosting the DealMaker table, meeting new advertisers and publishers and catching up with some friendly industry faces. The 7thingsmedia fridge was fully stocked with Red Bull and Budweiser to fuel proceedings into the afternoon!

@7thingsmedia 7things gives you wings

— Media Street Apps (@mediastreetapps) April 24, 2013

As the day drew to a close everyone was treated to a champagne reception, some delicious canapés and of course the obligatory photobooth, which naturally, we made the most of….

Overall it was a thoroughly successful day, and 7thingsmedia would like to extend their thanks to everyone involved in the event, we are already looking forward to being a part of the Linkshare Symposium 2014!

Thanks,

Rhi & Team 7thingsmedia

Over the course of the three days, there was a top class agenda which included keynote speakers from the likes of Facebook, Twitter and Microsoft, along with a cross section of digital and technology companies exhibiting.

While it was great to see the latest and greatest technological developments from companies ranging from payment systems to content management, one of the most unique spots was Bubblino, a bubble machine that will blow bubbles when a pre-decided keyword is mentioned on Twitter, amazing!

Ben kicked off the day by attending a talk on AdWords enhanced campaigns titled ‘The good the bad the ugly’. After his recent article published by A4u about Enhanced Campaigns, he strongly agreed with the analysis and overview that this talk provided. The talk was full of insightful tips on managing structural integration and smart usage of mobile site link extensions. The idea that a lot of small advertisers won’t take seriously the impact of Enhanced Campaigns and thus impact CPCs was interesting  and something that will be fascinating to track in the coming months.

While at the event we also went to see Former head of Participation for the UK Government, Tiffany St James, speak on practical digital strategies.It was an interesting and insightful talk where she applied transtheoretical behavior change model to effective digital strategies.

One element that Tiffany reinforced was the importance of “content with context”. We all know that “content is king” however what is often left out of strategy is the context to give this content the traction it deserves. A great site which she also mentioned was Information is Beautiful, definitely worth a look.

As we left Ben was delighted to meet a Nandos chicken, a brilliant end to a great day. Already looking forward to Internet World 2014!

Thanks,

Rhi & Ben

The top class agenda covers key areas in digital marketing including  sessions on ‘The Evolution of Retargeting’ and ‘International Expansion’. The keynote this year looks set to be a highly insightful talk, entitled ‘Key Trends in Digital Marketing for 2013′ and will be presented by Ashley Friedlein, CEO of Econsultancy.

7thingsmedia are hosting a DealMaker stand at the event, so if you are going to be attending please get in touch with Chris Sumner and arrange to come say hello.

We will be running a competition to win a £200 Vestiaire Collective voucher and have plenty of Red Bull and Budweiser on offer, even more reason to drop by!

Representing 7thingsmedia at the symposium will be:

- Fiona Gandy – Account Director – @figandy
- Chris Sumner – Business Development Manager – @chrissumner5
- Robyn Blake – Account Manager – @Robyn_TB

Keep an eye on @7thingsmedia to stay up to date with all the action from the event or to meet up with any of the team over the course of the day.

We look forward to seeing you all there what is going to be a great event, and of course, afterparty!

Thanks

Rhi & team 7thingsmedia